What is a Traffic Exchange?

A traffic exchange is a unique traffic generation program that enables you to drive semi-targeted traffic to your website, blog, affiliate link, referral link, business opportunity, or whatever else you would like to drive traffic to.

How Do Traffic Exchanges Work?

The way traffic exchanges work is very simple.

The system is based off of “credits”.

One credit, generally, equates to one visitor to your website.

You can earn credits in one of two ways:

1) You can complete the task of “surfing” for credits.

“Surfing” is merely a name we use for the task of viewing other people’s websites.

When you view another person’s website, you generally get a fraction of a credit.

That is, you’d receive something like 0.33 credits, or one-third of a credit, for “surfing” one page at most top rated traffic exchanges.

Now, you don’t need to be a math major to figure this out, though.

It’s actually very simple.

We call this the “surf ratio”, or the number of sites you have to view before you earn a single credit.

Most top rated traffic exchanges have a 3:1 (three to one) surf ratio, meaning viewing three sites earns you a single credit.

But, we’ll go a little bit more in-depth with surfing in a little bit.

First, we need to discuss the other way to earn credits:

2) You can purchase credits for a nominal fee.

This is what I generally do.

If you don’t have the time to surf for credits, or you’d rather spend that time doing something else, then this is probably the option for you.

Most top rated traffic exchanges offer 1,000 credits (1,000 visitors to your website) for anywhere from $5 to $15.

This is truly the cheapest traffic I have found that is targeted to the “make money online” niche.

Surfing Traffic Exchanges

Surfing traffic exchanges is very, very easy.

Most top rated traffic exchanges have something called a “surfbar”.

This is just a fancy name for a little group of pictures and words at the top (or bottom) of your screen while you are “surfing”, or clicking through other people’s websites for credits to get your site seen.

Below is an example of a surfbar, from one of the highest top rated traffic exchanges around. You can click on it and it will show you a much larger version.

Traffic-Splash Traffic Exchange Surfbar

As you can clearly see, there are multiple components to this surfbar.

1) The Surf Security System

First, we have the text “Click the matching image….” along with multiple pictures.

As the text suggests, we must click the matching image to move onto the next page and be credited for viewing the page we just viewed.

Remember – underneath (or on top of) this surfbar, there are other people’s websites which we are supposed to view until the images show up at which point we are supposed to click the matching image.

We are clicking to ensure that no “bots” are automatically viewing these websites, thus basically stealing from the other users.

2) The “Text Link” and “Banner” Ads

Next, we have a couple of advertisements from other members.

They are the blue link with the white background an the large picture on the right hand side of the screen.

Now, not all top rated traffic exchanges have surfbars that look exactly like this, but they are all similar for the most part.

These little “miniature advertisements” are essentially like small websites with only one component.

They are meant to get you to click.

While I am not going to go into how to use banners and text ads here, they are extremely powerful tools to use.

Side note: If you need to make banners on your own, I recommend a program called AdKreator which allows you to build your own professional banners at lightning speed and with great ease!

3) Other Text and Links

These are things that you do not necessarily need to worry about.

In an effort to save your time, I’m not going to explain them.

Most top rated traffic exchanges have tutorials on how their surfbars work, anyway.


Well, that pretty much wraps up this very basic explanation.

There are so many other things to learn about how to properly use traffic exchanges and how to get the most out of them.

Therefore, it is highly recommended that you subscribe to this basic email series on how to get the best results with traffic exchanges and other internet advertising sources.

Furthermore, you should visit my list of top rated traffic exchanges to get started with traffic exchange advertising.

And, if you are in the mood to fast track your way to success, you should also visit my Recommended Resources page for some of the top tools that I use to build my businesses using the traffic exchange model.


  1. George Smith says

    This is a great summary of how traffic exchanges work!

    I can’t wait to read your other blog posts, too.

    This is some really good stuff.

    Thank you so much!

    - George

  2. Jon Parker says


    Great stuff…

    Thanks for showing me how traffic exchanges work.

    I didn’t really understand them until I fully read through this post.

    - Jon

    P.S. – Those recommended resources are awesome!

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